I am working under a felt need to liberate authentic creativity and connect it with efficient operational machinery.
Artistic or creative spirit is like electricity: if left without without any operational drive or machinery it is not productive, simply slumbering around.
Vice versa, even the most ingenious automaton requires artistic energy to get electrified.
Perhaps more than ever before, the issue is to combine the two. Creativity today is in need for sound operational solutions, while a great many automised corporate structures require thorough creative intervention and reinvention.
Hence my overall aim: to bring them together, defending the creative in the operational domain as well as vice versa.