Soulmachine - Fashion Incubator and Brand Development Bureau



Welcome here!

With my bureau, I advise or work with emerging brands and artists as well as larger creative enterprises, mostly in the fashion and luxury industry.  

I found myself immersed in the creative industries since 2017, after co-founding the Marine Serre fashion house and evolving as its CEO. I left the company in 2020 and afterward started my own bureau.  

I steeped myself in business management at different institutions in Paris (IFM, BPI). Before 2017 I was active as a PhD researcher and lecturer at the Université libre de Bruxelles and worked in and around the European Parliament for a while. I was originally educated in philosophy and history at the University of Amsterdam.

Today I typically work in tandem with a key creative on a broad range of topics: from strategy, narrative and identity all the way to operational and financial management.

 INCUBATOR

Support of emerging brands, artists and designers.

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PROJECTS

Conceptual research, brand platforming, creative writing.

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CONSULTANCY

Brand strategy, change management, investment mediation.

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Thank you for getting in touch!
Please use this form or mail us directly at contact@soulmachine.fr

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